Back in July, we looked at how often Bing users clicked on ads when compared to Google and Yahoo! users. Bing users showed a 50% higher ad click rate than Googlers, so at the time our preliminary conclusion was that Bing’s success was being driven in a big part by Microsoft’s huge, expensive advertising blitz.
Now that December is upon us, and Bing keeps showing its ability to push Google from a technology standpoint, we decided to revisit and see how the numbers were looking. As it turns out, Bing users are still clicking on ads at a prodigious rate – in fact, the CTR of users who come to the Chitika network via Bing is over 75% higher than those who come from Google.
Now, it must be mentioned that Bing is still a distant third place in terms of traffic sent – Google dominates with 84% of search traffic, followed by Yahoo! at 7.40%, and Bing holding at 5.75% (AOL and Ask both have just over 1% of search traffic coming into the Chitika network). However, all things being considered the same, driving one Bing user (or AOL or Ask user) to your site can be more valuable than driving one Google user.
The Raw Numbers:
| Search Engine | Ad Clicks | Impressions | Ad CTR | % of Search | CTR Vs. Google |
|---|---|---|---|---|---|
| AOL | 42,597 | 1,706,858 | 2.50% | 1.27% | 253.56% |
| Ask | 34,437 | 1,958,490 | 1.76% | 1.45% | 178.65% |
| Bing | 134,536 | 7,741,724 | 1.74% | 5.75% | 176.57% |
| 1,115,452 | 113,332,938 | 0.98% | 84.13% | 100% | |
| Yahoo! | 136,506 | 9,972,035 | 1.37% | 7.40% | 139.08% |
Numbers are based on a sample of traffic from the Chitika advertising network.
About Chitika Chitika, Inc., is a search-based online advertising network, leading the way in intent-based advertising and search engine insights. Chitika provides publishers with an innovative way to monetize search engine traffic, and advertisers a new way of generating leads with clear consumer intent. Wint over 60,000 sites and 2 billion monthly impressions, the Chitika network is the pulse of the online world. Through research and targeting, Chitika continually evolves its image as “the ad network that knows when not to show ads.” For more information, visit http://chitika.com
Contact: Daniel Ruby Research Director, Online Insights Chitika, Inc. +866.441.7203 x966 press@chitika.com
MARLBOROUGH, 11/25/2009 – People who search by clicking the button on Google’s homepage are fifty percent more likely to go on to click an ad than people who search by any other Google means, according to online ad network Chitika. The study, which looked at just over 11 million impressions, shines a light on the possibility and importance of being able to predict web users’ activity.
When comparing the different types of traffic that come through their advertising network, the researchers at Chitika compared the different types of Google traffic – people who click on the “Google Search” button, people who search by hitting the enter key, people who search from browser toolbars, etc. While the overall clickthrough rate for the entire Google-searching sample was 0.95%, the people who searched by clicking on the search button at Google.com clicked ads at a 1.56% rate, over half again higher.
Type |
Impressions |
Clicks |
CTR |
All Google Searches |
10,307,849 |
97,440 |
0.95% |
Google Button Clicks |
767,209 |
11,934 |
1.56% |
But the question becomes, why such a high disparity? Why are people who type in their query and hit enter so much less likely to click on an ad than someone who performs a search differently through the same website?
“Sophistication is my guess,” says Rand Fishkin, SEO guru and CEO of SEOMoz.org. ”Hitting enter means you’re not moving your hands away from the keyboard and likely indicates a more tech-savvy (and hence, click-sensitive) individual.”
So it appears that advertising click rates are inversely proportional to the “tech-savviness” of the people receiving the ads. By defining a user’s tech-savviness, it’s possible that ad networks going forward will be able to target better and better, driving revenue for websites while showing less ads.
About Chitika
Chitika, Inc., is a search-based online advertising network, leading the way in intent-based advertising and search engine insights. Chitika provides publishers with an innovative way to monetize search engine traffic, and advertisers a new way of generating leads with clear consumer intent. Wint over 60,000 sites and 2 billion monthly impressions, the Chitika network is the pulse of the online world. Through research and targeting, Chitika continually evolves its image as “the ad network that knows when not to show ads.” For more information, visit http://chitika.com
Contact:
Daniel Ruby
Research Director, Online Insights
Chitika, Inc.
+866.441.7203 x966
press@chitika.com
1. Tampilan Chitika
2. Chitika Earnings Summary January 2010= $605.28
3. Chitika Payment History
Check Penghasilan November dan Desember 2009
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Directions: Login, and get your referral link/button under “Referral Programs”.
Directions:Login, and get your referral link/button under “Referral Programs”.
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Chitika is fantastic! We have tried several other programs and Chitika is far and away, the leader in performance and results! CTR and eCPM are extremely good. Deploying Chitika to your site is quick and easy and they offer several great set up options. Thank you for a program that exceeds expectations.
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In a time when advertising opportunities for publishers seem to be dwindling, Chitika has been a relief and a breath of fresh air. Finally, an alternative to AdSense and affiliate ads that supplements your income - and does not detract from it.
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It is rare to see a network that actually delivers on what they have promised. Everyone else claims to give a higher payout, relevant ads, and great conversions, but with Chitika, it's all real! Plus, the clean, easy to use interface and live chat tools to build long term relationships with publishers - all are things that we would like to see. The entire group of staff deserves to be praised for all the hard work spent on creating such a wonderful project.
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James, YourStreet.com
Instead of replacing AdSense, we are using Chitika has well presented ads, easy copy and paste codes, and ads that tailor nicely to the content of your site.
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Instead of replacing AdSense, we are using Chitika | Premium to generate additional incremental revenue from our existing content. We are very happy with the Chitika | Premium ads right now - and with the additional revenue which they are generating.
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There are plenty of advertising networks available, but Chitika is the first program I've found that actually compliments what I'm already doing. Furthermore their support has been the fastest and most knowledgeable I've found in the industry. Specifically, thanks to Ryan Travis for handling my questions when I first started using Chitika Premium. I'm looking forward to growing my business with Chitika Premium ads.
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Others have recommended Chitika and for good reason. It adds a professional touch to my site - especially with the collapsible window feature. It was nice to be up and running almost immediately after I signed up.
I wish I'd discovered Chitika earlier. I added the "mega" sized ad [Mega-unit] display to my blog and it's been a real success. My daily ad related income has doubled. Thanks!!
WOW! I am impressed with your program guys. I placed your Premium solution on just a few of my pages and within 7 days I am making the same revenue as I am with Google which is on all of my pages. What's even better is that I still have the Google revenue which didn't decrease any! I am adding Premium to all of my pages. Thanks again.
Stephanie English, Piece-a-cake.com
Chitika is a winner for me. I have been using it for months and I have been pleased with its results. I will definitely recommend it for anyone who are looking for a good way to monetize their websites.
Jerrick, WashingMachineAdvisor.com
I started using Chitka ads sparingly as I mainly used Google adsense on all my sites. Soon I noticed that Chitka ads were earning more than adsense so I removed some of the adsense and replaced them with Chitka. As of about 10 days ago I've removed all Google adsense and have Chitka as the primary. I especially like the relevance Chitka ads have to my sites content.
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Sunil Arora, GainPoint.co.cc
The amount of revenue I generate each click is quite higher compared to the other add providers. Moreover, it doesn't make your site seems like loaded with too much adds.You have so many options too to place the ads. I really want to thank Chitika for their superb service.
Abhishek Roy
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Nav Zafar
I finally figured out that I could use Chitika in conjunction with Adsense. I wish I would have figured it out earlier, because I have been leaving money on the table! Chitika's ability to hide itself for regular readers makes it a great advertising option!
As a new publisher with Chitika premium, I am floored by the incredible CTR! About 4x as high as AdSense. Thanks for this great service!
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Any publisher with quality content and good search traffic that doesn't use Chitika Premium is losing money. NewsBlaze.com uses Chitika Premium ads and the incremental income helps us achieve our objectives. On the advice of Karla, our account manager, two small changes increased income by 110%.
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I've been using Chitika for a number of years now on my DigiFreq and NewTechReview web sites with very good results. I can honestly say that I would recommend Chitika to any blog or web site owner that wants one of the best ways to monetize.
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Dewed, freemusicvideosnow.com
I am a small publisher of Chitika. I was amazed to see the amount I got from Chitika, for the same number clicks generated by other advertising networks.
Colorite Davis
I am very satisfied with the eCPM and revenue opportunities provided by Chitika. My application was approved well before the 2-3 day period listed on the site and from application to having the ads on my site all happened within a period of 30 minutes. I am extremely satisfied with the high level of customer support that I have received from Chitika and I definitely recommend them to other bloggers.
Mike, Energisto.com
I have found that Chitika is a great alternative to Adsense. It is more targeted and I look forward to going places with Chitika.
Emma Wanjiku
We're using Chitika | Premium ads not to replace Google AdSense, but to generate additional revenue from our content. The user friendly Chitika | Premium ads are awesome: Our CTR is between 1% and 2%. This proves that targeting ads really works!
Alexander Graf, armory-light.com
While only using Chitika for a short time CTR are very high and eCPM is just as good as Adsense if not better some days. Also Chitika Customer Service is top notch! Chris Trent I started making money right away! I have tried other advertising such as CJ and they cannot compete with the ease of use that Chitika Provides. Thank you!
Lorri Collins, thelittlefoxes.net
I like the added dimension that Chitika ads give me. I think they are effective for those who are "ad blind" and are really searching for something specific. I expect this approach to advertising to be a good supplement to my other revenue streams.
Clair Schwan, frugal-living-freedom.com
I am using chitika for about 2 months. I must say, my income is 3 time better than Google.
And I am happy to say that the "Audited" and "Unaudited" revenue was exactly the same for the month of August for my sites. Long live Chitika!
Ankan, CalcuttaSeo.com
Chitika is great! The new Premium ads provide super relevant and targeted ads to my visitors. Can't ask for much more than that!
Bryan, YouReviewElectronics.com
I've only been using Chitika for a brief time, but I've seen CTR on my blog Herbivoracious.com go from 0.17% (with AdSense) up to 0.74% now - a 5x improvement. Nice!
Michael, Herbivoracious.com
I was very happy with the addition of chitika ads because of its ability to offer ads so relevant to our visitors search terms. That's a great benefit that converts well
After about 5 days of using Chitika, I am impressed with the way the system works. Combining this with other revenue sources is simple and win win situation. Incorporating pictures with the advertisements is a great advancement and the support is impressive. Thanks; keep up the good work! :)
Thomas, Owner/Operator Pizzawars.net
I am very pleased at the help you have given me for my partnership with Chitika & for the performance of ads on my site. Your personal help has impressed me very much in comparison with other affiliate services that i have been with.
Marilyn, FLKInfo.com
The Chitika program has been an integral part of my monthly income and my affiliate website builder software.
Jorge Gurza, EZAffiliateWebsiteBuilder.com
Chitika has allowed us to have amazing monthly revenue and their team are always helpful
Paul, Vistastic.com
I Joined chitika since last year and help me to make money every month, thanks chitika !
Heru, Free-PDF-eBook.com
I had heard good things about Chitika, but it was just one of those things that I never quite got around to checking out. Finally, I went to the website, had the code installed in minutes, and Chitika instantly became one of my top revenue sources in the first month!
There was literally no learning curve or optimization, so I'm sure my results will be even better once I delve deeper. I simply input the code in the appropriate spot, and I was done.
One of the best things about the ads is that they are only shown to visitors who arrive at my site via search engines, so the "regular readers" aren't bogged down by more ads, even though Chitika is earning nearly as much as the ads that are always visible!
Brandon, FitBuff.com
Chitika is quite different from other commission affiliate web site. It really make sense and worth to display on my site as i can increase my online earning. Easy, simply and high quality advertisement with high payment. I will display more"
Chitika has brought an extra revenue stream to my website that not only earns as much income as Adsense does for me, but also provides my visitors with products that are related to my pages content. This is a must for me, since my website focuses on computers and computer products.
Michael, Computer-Customizing-Guide.com
Chitika ads help me provide variety to the types of ads that I offer to readers, and boost my daily revenue. They are easy to use and a pleasure to work with.
The ad quality generates a surprisingly high revenue stream for my niche sites, and I'm preparing to try more of Chitika's options. I also appreciate their support. That's a bonus I don't get from other programs.
Shirley George Frazier, www.SoloBusinessMarketing.com and www.GiftBasketBusiness.com
Chitika | Premium Ads are just wonderful with high eCPM rate and get a huge share in my advertisement space in my blogging network. Recommended for serious publishers who need relevant and high quality ads in their blogs.
Chitika | Premium works great for us. A good Google Adsense alternative with very well targeted ads.
Arnold Alting, downloads.nl
I love the new look and feel of Chitika ads. They look like AdSense, but only better. I think Chitika made a wise decision in including search, along with pictures alongside their contextual ad placements for bloggers and website publishers.
Shawn Drewry, shawndrewry.com
I give Chitika | Premium two thumbs way up but in reality I’d be giving 10 If I had that many. Excellent program with excellent execution, A+ on every front!
Jean Harris, PopularWealth.com
It’s really a no-lose situation… We’re making much more from it, it’s certainly here to stay.
Christopher Price, ChirstopherPrice.net and PhoneNews.com
Chitika ads are targeted preciously and they are the best non-intrusive advertising that we ever found on the Internet. And the best part is, they earn more than your expectation(at least in our case)…Put in one word "Amazing". And my advice:- "You must give it a try".
Satish B., technotip.org
Chitika is out performing Adsense but the combined income has my earnings almost doubled from when I was running Adsense exclusively.
Chitika | Premium is rather unobtrusive. My regular readers won’t be bothered by any additional advertising, while transient travelers, will have a targeted ad.
Daniel Stout, ManufacturedEnvironments.com
I am still making the same amount of money from AdSense after adding Chitika | Premium ads. Chitika is a great way to boost your overall revenue, 25% in my case…
Chitika is one of my higher revenue ad networks especially my eCPM from Chitika | Premium ad units. Overall, I've noticed a 300% increase in revenue over what I was using before.
Johns Wu, Bankaholic.com
I was amazed by the click through rate… Thank you for providing such a great product
Steve Haworth, Washing-Machine-Wizard.com
For tech products, the CPC of RPU ads are even better than the average CPC I get from Adsense
Stasys, Unwired View.com
I’m earning revenue every single day with Chitika, which is something I’ve never been able to say wiht other ad programs (Yahoo, Amazon, Azoogle Ads, CJ). I’m truly amazed. Thanks so much!
Jenn K. Lee, pocketables.net
The best part of Chitika has to be the support! I have Ryan from Chitika on my MSN list and he’s always ready to chat. I’m a small publisher, this gives a very personal feeling
Carl, carlpei.com
Chitika is easy to use, effective, and provides publishers with an extremely effective and more professional-looking alternative to Google Adsense.
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